Although most of our time in Guatemala has been spent on working with the women in Santiago Zamora, we have also dedicated time to a few social entrepreneurs in San Antonio Aguas Calientes. These entrepreneurs each informed us about their separate interests and we have come together as collaborating consultants on each of the following projects:
Poli-Deportivo
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Escuela de Katchiquel
Irla, a driven and uniquely talented weaver, supports her family’s artisan business through her San Antonio market stall. As a highly zealous and bright mother of two, she sought to develop a brand and marketing initiative promoting her family’s exceptional crafts, as well as offer an array of distinct Mayan activities to the culture-hungry traveler. Recently, Irla had the memorable experience of hosting a foreign student in her home, and looks forward to the opportunity to share her family’s traditions with more interested travelers. Natural herbal medicines derived from the family’s garden, the language of Katchiquel taught by Irma’s father, and lessons in the preparation of naturally pigmented thread made from their cotton tree are just some of the many unique Mayan activities Irma and her family offer. After naming her business IXEL K’IEM (a nod to the Katchiquel god of weaving), and with the support of business cards, a comprehensive brochure in both Spanish and English, and an email address, Irma and her family hope to gain the publicity their remarkable business warrants.
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