Wednesday, June 4, 2008
Marketing workshop: branding
Our three teams of students: Marketing, Business & Product Development have designed a series of workshops for the women of Ajkem'a Loy'a.
Our brave Marketing Team members - Aashrita, Aparna, Nick & N'deye - kicked off our workshop series with their first on branding. They walked the women through exercises in self-branding and identity, colors, shapes, and symbols, and culminated with potential redesigns of their association's logo. The main question of this three-hour session was - how do you design a brand so that it represents the characteristics you are hoping to communicate?